If you have never heard of Roblox, ask your friends who already have children
It’s odd that few have heard of Roblox, though the Minecraft-like game has around 48 million monthly users.
Roblox is a kind of social gaming platform. In the sandbox, players have many options, can build objects and buildings and even create their own games.
Overall, the approximately 48 million monthly users have already created more than 22 million games through the platform. The game is played in worlds, which remind of a mixture of Lego and Minecraft .
A platform for creative children and adolescents
Launched in 2005, Roblox is available for PC, Mac, iOS, Android, Amazon devices and Xbox One. There is even a virtual reality version. The product is aimed primarily at children and adolescents between the ages of six and 16, who want to implement their own ideas.
It is possible to create virtual worlds that players explore together and experience adventures there: The players visit about an amusement park and ride a roller coaster. Lots of mini-games or mazes delight fans as much as racing games, adventure games and RPGs.
The development studio Roblox Corporation could now secure an investment of $ 92 million. This is intended to further expand the platform, especially with regard to the mobile games market. Investors are thrilled with Roblox’s rapid growth and declare that the community can compete even with the world’s big and popular computer games.
The number of players would grow steadily and for investors this would be the ideal time to board. While the number of monthly users is now around 48 million, it was only seven million five years ago.
A lucrative business
It is even possible for those who use Roblox to make money with their self-developed products to create games. Roblox now paid about 9.2 million dollars to some developers. Some of them earn between $ 50,000 and $ 140,000 a month. Of course, Roblox deserves to be a part of the developer’s income. The registration and use of Roblox is possible for free via the website .
As Roblox shows, there are products that are immensely successful and many players do not even know they exist. 48 million monthly users is a number that even big players in the MMORPG market can only dream of. Sometimes it seems worthwhile to target another market. Even if casual games, children’s games and console or mobile games are often laughed at by the “core gamers” – Roblox could make this laughter silent.
Roblox is a true phenomenon. The platform features Lego-style virtual worlds and counts more than 50 million players each month, some earning millions.
The name Roblox probably says the least. It is a kind of virtual Lego game in which worlds are made of stones. The gaming platform has been in operation since 2006 and is currently accessible via Windows, Mac, Xbox One, iOS, Android and soon on the PlayStation 4.
It reaches 50 million players a month and lets them create their own fantasy worlds there. That’s just five million fewer players than Minecraft , which was known to be bought by Microsoft in 2014 for $ 2.5 billion.
Users can either build or continue the environments and customize them using the Lua programming language to even program their own games . Content Creators can then promote their titles and create gamepasses that give players extra content. As a result, some creators earn up to $ 3 million a year.
Millions of dollars, millions of players
The Roblox platform has become incredibly popular. Two million content creators created a total of 11 million games in 2017 . Compared to 2016, the number of creative people has doubled. 1,500 of these in-game games have collected more than a million views.
Meanwhile, Roblox itself takes hundreds of millions of dollars a year and plans to come to a level where the top developers in the game can earn $ 10 million a year. Currently, all creators together take in $ 30 million a year.
How popular Roblox is, especially in children under 14, is shown in the following statistics. The numbers include stationary devices such as PCs and consoles, mobile is excluded. 25.5 million children a month use the platform. It’s just 7.9 million on YouTube and just 6.6 million on Pandora. Also, the visits of teenagers between 13 and 17 are higher at Roblox. Here it is 26.9 million a month. For comparison: YouTube comes to 14.7 million, Netflix to 6.9 million.
Alone children under the age of 13 play over 50 million hours of Roblox every month . YouTube has “only” 19 million hours in the same age group. Even more impressive: YouTube, Netflix, Steam, Facebook and Twitter taken together are not approaching the time when teenagers in this age group play Roblox.
However, it should be mentioned again that the statistics do not capture mobile data . This leaves a lot of possible devices away, but it should be mentioned that both YouTube and Co., as well as Roblox are available for mobile. Further user data are missing here in both directions.
Only with the teenagers between 13 and 17 is YouTube more popular than the world of blocks. But even in this age group Roblox stays ahead of all other competitors, except Youtube – even if you put them together.
That Craig Donato, Chief Business Officer of Roblox, now even bigger goals outputs surprising since hardly: “Our goal is to be a next-generation entertainment platform, the audience shifts from passive to immersive, interactive experiences..”
In addition, Donato draws a comparison to the new film by Steven Spielberg, Ready Player One, in which players are in a kind of VR parallel world (Oasis): “We see Roblox as the current version of Oasis,” said the CBO.
That’s why Roblox has entered into a deal with Warner Bros. that allows its users to replay the story of the movie in Roblox.
An empire is to emerge
The possibilities seem endless. While teens can now earn six-figure annual salaries through the game, Roblox wants to continue to grow into an empire, thanks in part to a $ 93-million cash injection from 2017. The idea is to build the various worlds created by users, such as the popular ” Roblox High School” world into brands.
Basically, users can actually play in the game like entrepreneurs today. According to business insiders, Roblox wishes for even stronger branding in the future . CEO David Baszucki: “Video games like Minecraft and Pokemon have turned into media imperatives, so why should not that also apply to Roblox High School or anything created in Roblox?”
Earn money with a game in the game: The top earners in the Roblox universe receive $ 100,000 a month. Two of them are even earning more than 2 million this year. Roblox is one of the massive multiplayer online games on the market. In 2016, over 30 million users played the game, which was released by Roblox Corporation back in 2006. Since then, it has been constantly evolving, and indeed by its users. They are able to write games themselves (with the help of a sandbox edition of Lua) and integrate them into Roblox. First of all, playing these in-game games costs money in Robux virtual currency. This money is given to the developers of the games and – which is the trick – can be paid out in the form of real US dollars.
Roblox has grown a lot over the past two years. In September 2015, Roblox Corporation reported 6 million active players a month, most of them between the ages of 15 and 22. A year later, there were already 30 million active players, meanwhile, the company reports 56 million players. And on the platforms PC, Mac, iOS and Android are now also Xbox One, Windows 10 and Oculus Rift added. Most recently, the game generated a total of $ 2.5 million paid to the developers.
The top Roblox developers are earning $ 100,000 a month, and two are expected to earn more than $ 2 million this year with Roblox. Overall, Roblox plans to pay $ 30 million to developers in 2017.
Each player can play his own game in Roblox and in turn sell things within his own game. Of the now 56 million players in Roblox are 1.7 million developers. However, it is like in real life: not all Roblox developers earn much money with their hobby.
The continued existence and growth of Roblox seems to be assured. After the company was previously endowed with $ 10 million by its financiers, an additional $ 92 million was added in March 2017.
For more information, visit https://blog.roblox.com/. Here you will also find the latest information from the Roblox Developer Conference 2017 that has just ended.
Every month, 78 million people play Fortnite Battle Royale, which is currently considered an absolute over-game. But the makers of the game kit “Roblox” put it on top. They reach 90 million users and one billion hours of gambling a month. This corresponds to around 114,000 calendar years, which mainly children spend in the colorful Roblox world.
In the US, the mix of gaming and programming among kids is already more successful than YouTube and Fortnite. And now the triumph is to start in Germany. LEAD has the ten most important questions and answers about Roblox.
What is Roblox?
First and foremost, Roblox is a huge playground where children can choose from a plethora of entertaining and entertaining games, as on the Netflix movie and series page. In English there should be nearly 60 million Roblox games. And those browsing the menu on roblox.com or in the Roblox apps, actually comes up with an almost unmanageable number of games. They all can also be used in Germany – a huge and mostly free app store.
Roblox and 150 of the most popular games now first translated in German, and also offers German language menus and parents information for its service. But the special thing about Roblox is that every user can program their own games and earn money with them. It’s about as if Netflix customers could shoot and publish their own films.
What happens on Roblox?
Anyone signing up for the first time ends up in an overview that shows the most popular games at the moment. This includes the huge hit “Work in a pizzeria”, which counts 6.3 million players as their favorites. Under the menu item “Games” then appears a huge selection, as on Netflix, with games such as “Escape McDonald’s”, “Boat building and treasure hunt” or the family simulation “Adoptiere”. Because copyright is handled relaxed at Roblox, there are about 100 games around “Game of Thrones” alone.
Also interesting: Serious play – the play instinct as marketing instrument
The pieces are mostly reminiscent of Duplo and Lego. And who calls a racing game like “Ultimate Driving: Westover Islands,” marveling at pretty graphics that are somewhere between Minecraft and the PlayStation 1. But brilliant pictures are not what Roblox is all about. It is much more important for users to virtually hang out with “friends”, to chat and to play against each other – actually quite similar to “Fortnite Battle Royale”.
How does programming work?
“Create everything you can imagine,” promises Roblox his young and older programmers who can tinker their own games and worlds with the relatively simple kit “Roblox Studio”. The software, which is based on the object-oriented scripting language Lua, is available for free download for PC and Mac. When opening this kit templates such as “Village”, “Pirate Island”, “City” or “Western” are available. In graphic and easy-to-understand menus, the worlds can then come to life – and program more and more complex games.
Awakened 13- or 14-year-olds should be able to cope well here. The help is a Roblox wiki with documentation, tutorials and examples ready, but so far only in English. Roblox is convinced that the combination of games and DIY is very positive and helpful for the kids: “Children learn best when they actively act as designers and builders, and this learning becomes even faster if they play these roles in a public Take up space. ” Four million active Roblox developers should already exist. Founder David Baszucki dreams of a talented platform like “DSDS” – not just for singers, but for programmers.
How successful is Roblox?
Since the end of 2017, Roblox has been the most popular website for children under 13 in the US – ahead of YouTube. There are the Roblox heroes meanwhile even as game figures, and in surprise packages in which stuck like a Ü-egg secret characters. The road to success, however, was long and hard. Roblox has been around since 2006.
And in 2015, the platform bobbed around with six million players. The proliferation of gaming apps, better Internet connections, faster computers, and perhaps marketing as a peaceful Fortnite alternative for children have led to the massive growth of recent years.
Who is behind Roblox?
New Roblox users are greeted by the “Builderman” character, who wants to “make your time here fun, safe and creative.” In fact, Canadian software developer and electrical engineer David Baszucki is the founder and CEO of Roblox. Although Baszucki now lives in California, he is not a hipper, young Internet billionaire, but already 56th He has developed in 2004, the first prototype of Roblox, whose name is a mix of “robots” and “blocks”. Despite years of failure, Baszucki has stuck to his mix of games, programming and social networking, which he sees as a “new form of human togetherness”.
Who plays Roblox?
A minimum age for Roblox does not exist. However, the NRW player’s guideline makes 12 years of pedagogical sense. Motto: “New Kids on the Blox.” On the platform itself, 13 years is an important limit – who has reached this age, gets more opportunities to play and to build than smaller children, which account for about half of the users. Roblox has now made the jump to other platforms such as YouTube.
Here are many game videos and other clips to Roblox to find – where the comments are striking that the tone compared to Twitter or Facebook but much more pleasant and friendly. The video for the game “Isy & Lars Unpack Crazy Packages” reads for example: “Lars, I had a bad day today and then your video came and now I’m laughing again.”
How safe is Roblox?
According to his own statement “Roblox is a pioneer in terms of the security of the community”. For the start of Germany, the company has teamed up with the entertainment software self-control (USK) and appointed its CEO Elisabeth Secker in his advisory board. Roblox moderates chats, verifies games, filters out problem vocabulary and gives parents the ability to lock certain games for their children. But the sheer mass of games and users can not be completely controlled.
In the US Roblox has just caused a huge scandal, because an eight-year-old encountered in a game on detailed group sex and his mother with the words “Look, Mom, a P_ss_!” startled. Even violent games and Nazi elements are occasionally found at Roblox – which are usually deleted very quickly again. Despite these problems, experts such as NRW Roblox praise the game, because programming in particular promotes children’s creativity. Conclusion of the experts to Roblox Studio: “Creative, creative, most creative!”
What must parents pay attention to?
Especially the unmanageable mass of games can be a problem for children – because they are barely able to make a selection and concentrate on a game. Therefore, the game guide NRW advises parents to accompany their children when using Roblox. When registering, you should provide an adult’s e-mail address, turn off chats with strangers in the settings, and make sure that you do not have any phone numbers, addresses, or photos in the profile. Because it is easily possible to use Roblox completely anonymously.
Also important, according to the experts: “Check out new content every now and then!” Parents should at least try to keep track of freshly published games and recommend suitable titles to their children. And of course they should try to wake up the fun of self-programming in the offspring.
How can you play Roblox?
The most important contact point is the website roblox.com . Here you will find the game selection, the most important download links and information for parents and users. Both the Roblox Player and Roblox Studio to develop new games can be downloaded from here for PC and Mac. Those who do not want to program themselves, but only play, can also use the Roblox apps for iOS , Android , Xbox One as well as for the data glasses Oculus Rift and HTC Vive. The PlayStation 4 is soon to follow – then the Roblox hype could really start.
How much does Roblox cost?
In general, playing Roblox is free. But there is Robux, a virtual currency that allows users to buy new content and bonus items. The Robux can be earned (which takes a long time) – or buy for real money, for example in the apps for iOS and Android. 1,000 Robux cost 10.99 euros. And parents should be careful, because coveted collectibles for certain games can sometimes cost 300 euros and more. The developers of the games are involved in the revenue. And the top stars of the scene, according to Roblox now earn over two million dollars a year. Of course, a currency calculator for the Robux is also available as a game.
Grab a gun and hunt other players on winding high-rise floors. Or roll a round on the skateboard.
You want to immerse yourself in many different worlds and not have to commit yourself long? It’s not so important to you, as a fantastic sword warrior, to hop through dungeons or futuristic cannons over platforms? Then maybe Roblox is right for you. In the online games collection, thousands of levels are waiting to be tested by you. The most popular and most played creations are highlighted via a rating system, so you do not have to look far to find something suitable. Each of these game variations was conceived and created by a human, mostly by a player like yourself. Scour the offer of Roblox for a variant that appeals to you and then nothing like in the colorful world of blocks. On the side of many other players, you are contesting exactly the level you want with your character called Avatar. The range of different level variations and victory conditions will surprise you.
Of course, you also have the opportunity to create a virtual environment to suit your own ideas. In the Roblox Studio you have many tools at your disposal, with which you as a designer or architect can shine. Do you have a special idea for a game? Then you can implement them in Roblox and make them come true. There are almost no limits to your imagination. Once you’ve created a game, all you have to do is share it with the community and wait for feedback.
Downloading the software and using Roblox will not cost you a penny. However, some advanced game features, such as creating groups or special outfits for your avatar, still require the purchase of a premium virtual currency called Robux. Do not you want these features, but you can also play for free.